
Mehfil Premium White Sella
Ar-Reeha Mehfil Premium White Sella Basmati Rice is crafted for those who value both taste and presentation. Its natural fragrance and ability to stay fluffy after cooking make it a trusted choice for kitchens that want consistency and elegance in every dish. Perfect for turning traditional recipes into a truly memorable experience.
- Average grain length - 8.35mm
- Available in 1KG/ 5KG & 30KG packings
- Best Suitable for Awadhi/ Delhi/ Bhatkali Biryani
- Finest, Fluffy & premium quality White Sella Basmati Rice

Premium Texture
Stays Fluffy, Never Sticky
Signature Aroma
Natural Fragrance in Every Grain
Chef’s Choice
Perfect for Authentic Biryani Styles
Pack Options
Convenient for Homes & Restaurants
Sourcing & Grading
Where It Comes From & Why It’s So Good
From the Fields to Your Plate
It all begins in the fertile lands of Punjab and Haryana, where generations of farmers have perfected the art of cultivating quality grains. With a balance of traditional wisdom and modern practices, every harvest delivers something naturally aromatic and wholesome.
Only the Best Make the Cut
Each batch goes through a careful selection process checked for length, purity, fragrance, and texture before it’s considered worthy. Nothing less than excellent makes its way forward.
Aging = Better Flavor & Texture
Time is the secret ingredient. The grains are patiently aged for up to 24 months, deepening the aroma, enhancing the stretch, and ensuring they cook fluffy, light, and separate every time.
Frequently Asked Questions (FAQs)
Do You Have Any Question?
It’s a parboiled basmati rice (sella) that retains its shape and texture even after long cooking.
Yes, it’s a favorite for caterers and restaurants because it delivers uniform results in large quantities.
Yes, the parboiling process enhances durability, making it less prone to breakage and spoilage.
The grains stay separate and don’t clump, even when cooked in bulk or reheated.
Yes, it’s forgiving compared to raw basmati — less chance of overcooking or turning sticky.
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Modern Agriculture Equipment
We use state-of-the-art machinery and processing units to ensure precise harvesting, cleaning, and packaging—preserving the natural quality of every grain.

Organic & Fresh Harvest Of Wheat
Our rice is grown using sustainable practices without harmful chemicals or pesticides, ensuring every batch is fresh, safe, and packed with nutrition

Lot’s Of Expert & Professional Farmers
Our network includes skilled farmers with generations of experience, combining traditional farming wisdom with modern techniques for optimal crop yield.

Provide Full Of Natural Goodness
From farm to fork, we preserve the natural aroma, taste, and nutritional value of our grains—delivering pure, unadulterated goodness in every serving.